The readers of Buena Guia™ provide the ideal target market for any business that wishes to reach the Hispanic community. Perhaps the most important characteristic of this market is the ability to read and understand Spanish. While members of this market may have varying levels of ability to communicate in English, many are able, prefer or can only communicate in Spanish. Also many of the households reached by Buena Guia™ do not receive English language direct mail and where they do it is often limited in quantity and usability. Thus the most effective way to access this market is via Buena Guia™ which provides the following advantages:

Reach your Target Market
Buena Guia™ targets, in a most efficient and effective manner, Spanish speaking households, ensuring that you can tap the enormous buying power of the Hispanic communities in four of the cities with the largest Hispanic populations in the United States; Dallas-Fort Worth, Houston, Phoenix and Las Vegas. To further concentrate and tailor the impact of your advertising dollar, Buena Guia™ publishes regional editions, containing up to 200,000 Spanish speaking households within each city.

Buena Guia™ Distribution is Guaranteed
Buena Guia™ is the only Spanish language direct mail publication that is distributed by the United States Postal Service. This means a powerful marketing dynamic with same day delivery to hundred of thousands Spanish speaking household guaranteed!

Interactive Online Access at buenaguia.com
Your target will not only be directly and effectively reached in print, by mail to their homes but your customers will also have interactive online access to your advertisements and offers on the buenaguia.com website and at no extra cost. Each new issue will be displayed on the same day as mail delivery. With ever increasing computer literacy this extends and multiplies your reach. It is estimated that 60% of Hispanics now access the Internet including 89% of Hispanics teenagers.

Professional Quality Color Graphic Design
The objective of Buena Guia™ is to give your marketing message maximum impact. Our expert graphic design team will help you create imaginative and colorful advertising copy of the highest quality to ensure successful market penetration. At Buena Guia™, we use 45 lb. #3 glossy enamel, which provides the highest quality, brightness and color to each page. Page size is 8 3/8” x 10 7/8”, providing ample space for your advertisement. With Buena Guia™, you will receive the highest quality printing and service for your advertising dollar.

Buena Guia™ Works For You; Month After Month
Whether you require dynamic short term promotions, offers or product launches or need consistent market exposure to build a long term franchise and customer base for repeat business, Buena Guia™ will be there.

Excellent Return on Your Investment
Because Buena Guia™ effectively targets Spanish speaking households, your advertising dollar is invested with 100% efficiency in the Hispanic market you wish to reach. No more waste in misdirected distribution. The result is the best possible return on your investment. Studies show that Hispanic households are 3.5 times more likely to respond to direct mail offers than non-Hispanic households.